ALBA G. CABALLER PRODUCT DESIGNER, BARCELONA
Hola :)
I’m a Product Designer with 10+ years of experience designing systems that bring people closer to technology.
For me, product design means making technology feel more human: clear, useful, and worth engaging with. I start with people and what they need, then balance that with what technology makes possible and what the business needs to succeed.
There isn’t one way to do that. Some projects need to make the invisible legible. Some put a body where a screen was. Some carry real stakes quietly. Some use play to provoke. Some demand precision. Others need friction. Different problems call for different kinds of energy. I’ve found that energy across very different worlds: payment terminals for food and beverage, mobility at FREE NOW, augmented reality in med-tech, interfaces for musical instruments, video games as a producer and creative director, and most recently an online casino, where responsible design means knowing when to slow people down. Along the way, I’ve also designed AI-powered experiences, turning complex, unpredictable technology into something people can understand and trust. In practice, I move comfortably from research and strategy to interaction and interface design, prototyping early and often, building consistent design systems, and working side by side with engineering and product to ship, measure, and improve. Let’s speak human.
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here, we have Ai tools Here... we did not Significant projects of my life, where I learned something special
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Some more interface design works
Still here? Then let’s talk Let’s speak human.
alba.gonzalez.caballer@gmail.com {{ copyHint }}
ALBA G. CABALLER PRODUCT DESIGNER, BARCELONA
Hola :) I’m a Product Designer with 10+ years of experience designing systems that bring people closer to technology.
For me, product design means making technology feel more human: clear, useful, and worth engaging with. I start with people and what they need, then balance that with what technology makes possible and what the business needs to succeed.
There isn’t one way to do that. Some projects need to make the invisible legible. Some put a body where a screen was. Some carry real stakes quietly. Some use play to provoke. Some demand precision. Others need friction. Different problems call for different kinds of energy. I’ve found that energy across very different worlds: payment terminals for food and beverage, mobility at FREE NOW, augmented reality in med-tech, interfaces for musical instruments, video games as a producer and creative director, and most recently an online casino, where responsible design means knowing when to slow people down. Along the way, I’ve also designed AI-powered experiences, turning complex, unpredictable technology into something people can understand and trust. In practice, I move comfortably from research and strategy to interaction and interface design, prototyping early and often, building consistent design systems, and working side by side with engineering and product to ship, measure, and improve. Let’s speak human.
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Some more interface design works
Groove Transformer
Groove TransformerInterface designer for an AI-powered modular synth
iRead
iReadProduct designer
F.L.I.T.D
F.L.I.T.DVR game designer
Tailor Surgery
Tailor SurgeryBrand design + product strategy
Immensiva: Morir de Pie
Immensiva: Morir de PieVR game designer
Beltran Valenzuela
Beltran ValenzuelaBrand designer + product strategy
Sustain Awards
Sustain AwardsUX/UI design and web design
Body Synths
Body SynthsInterface designer
A-Envelope
A-EnvelopeInterface designer
Nick Jr. Party Adventure
Nick Jr. Party AdventureVideogame creative producer
Gods TV
Gods TVGame producer
Escape From Work
Escape From WorkVR game designer
Still here? Then let’s talk Let’s speak human.
alba.gonzalez.caballer@gmail.com {{ copyHint }}
Hola, that’s me :) (Yes, I love cats)
ABOUT · THE HUMAN BIT
Outside the brief, I’m mostly the same person: curious, a bit loud, and always making something.
I’m here to make sure people have fun and don’t rage quit! Breaking boundaries is my thing, my real strength? Turning concepts into immersive worlds that connect with people. My head is always spinning things, creating, devising and inventing, so it is very important for me to be able to externalise all these ideas in a useful way in people’s lives. I always seek to learn things that I would never have imagined being able to, I do so by caring about making mistakes, so I can learn faster.
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BASED INSunny Barcelona
STARTED INUX, interface and videogame design
DESIGNED FORF&B, surgeons, musicians and gamers
YEARS IN10+ and still curious
CURRENTLY PLAYINGThe Isle
OFF SCREENExperimental electronic musicListen on Bandcamp
Let’s speak human.
SAY HOLA alba.gonzalez.caballer@gmail.com {{ copyHint }}
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